Brechin Tindal Oatts (bto) has revealed a new look following a re-branding exercise. Many clients have been calling the firm ‘bto’ for years. Now, the bto acronym will feature on all of the firm’s stationery, marketing literature and their new website.
Transparency is the theme of the website (www.bto.co.uk) and is conveyed via rooftop images of bto’s personnel and bubbles photographed in front of Scottish landmarks that have been selected to link specifically with the firm’s services.
The new look follows the recent adoption of a new internal structure – more corporate in nature – in which previous Managing Partner, Willie Young, became Chairman and the firm appointed its first ever Chief Executive, Douglas Cowie.
Willie Young said: “I am delighted with our new appearance. It emphasises bto’s culture of transparency and straightforwardness.”